Blog
Values trumps value in retail
November 16th, 2011 | BlogAs M&S and John Lewis battle it out in the ad market to take lion’s share of consumer confidence on a Saturday night in, are they really making a true
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Being Fashion Conscious
September 29th, 2011 | Blog
With London fashion week having just taken place I thought this outdoor photography exhibition displayed along Regents Canal in Islington was truly inspired. Here is
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{united} likes – a new online toolbar that evaluates the ethics of online shopping
September 13th, 2011 | Blog
Food labels have come a long way in helping consumers make healthy, informed decisions, but now a new product from GoodGuide in the US has gone a step further in
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Do we have to wait a year for the Olympics?
August 19th, 2011 | Blog
When London learned it would host the 2012 Olympics, I was as pleased as the next man. Not as excited though, perhaps, as those folks at the big brands who
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Creativity works for charities – part two
August 5th, 2011 | Blog
Here are more examples from around the world of where creativity has helped charities get the attention and funding they need. 6. Charity: waterCharity: water was born just
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The royally renewed sense of community
July 11th, 2011 | Blog
Support for local businesses is nothing new in the UK. However the local community has never been more relevant to British consumers than it is today. The royal wedding was
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Creativity works for charities
June 8th, 2011 | Blog
In times of an economic crisis, charities are struggling to get the funding and notice they need to support their activities. It comes as no surprise that with the overwhelming
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The origin of purpose
May 10th, 2011 | Blog
Purpose. Human purpose, social purpose, higher purpose. A handful of enlightened business leaders have cottoned onto the benefits of creating some form of purpose for their brands; a positive societal
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The power of creativity for social good
April 26th, 2011 | Blog
“Global institutions are pouring trillions of dollars into what they hope will be sustainable investment that will help save the planet. But what about brands? What are they and their
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